From May 12, a second wave of the « Crédit Agricole Leasing, renewed energy » communication campaign will be deployed in the specialized press and on the internet.
Building on the first campaign (2007 ending), this second wave revolves around 3 activities, namely Equipment, Technology and Sustainable Development. These are activities which Crédit Agricole Leasing wishes to emphasize in order to boost its brand awareness, while at the same time underscoring its expertise. Ranked number 4 in EL and leasing, number 2 in Operational IT leasing as well as in Sustainable Development financing, Crédit Agricole Leasing has a sufficiently huge development potential in these activities to make it a leader in the future as it is already the case in real estate leasing.
The medial plan is once more trying out an operation that worked well during the 1st wave, i.e. a specialized press/web mix. In May 2008, the media plan will involve insertions in 4 specialized papers and publications on 3 websites as follows:
- Specialized press
- Le Moniteur (2 insertions : May 16 and 30)
- L’Officiel des Transporteurs (2 insertions : May 16 and 23)
- L’usine Nouvelle ( 2 insertions : May 15 and 29)
- 01 Informatique (1 insertion: May 29)
- Specialized websites
- 01net.fr from May 12 to 30
- Non-specialized websites with dedicated columns
- lesechos.fr from May 12 to 25 (Home page + Column « Info and sector »)
- latribune.fr from May 12 to 30 (Home page + Specialized columns + newsletters)
There also are plans to have on each website 1 exclusive and special event day on May 14 and 19 respectively.
As a complement to this operation, the Crédit Agricole Group will join the effort by getting the campaign on its institutional www.credit-agricole.com and commercial www.credit-agricole.fr websites. In parallel, banners will be put up at the various regional branches in order to contribute to the campaign in the regions.
Press ads will include:
